AD-VERSE. newsletter lives at the intersection of technology and marketing. It’s an insight into the worlds of crypto, web3 and the metaverse for folks from the world of advertising, and a view back into adland for those who already live in these new frontiers.

Over a century ago John Wanamaker famously said,

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”

With digital wastage you’d be lucky if 90% of your marketing today isn’t wasted. But with any luck, whatever side of the future you’re on, only half of AD-VERSE. will be wasted on you.

AD-VERSE. 50% wasted on you.